Apple CEO Tim Cook has denied rumours of his retirement following a period of leadership changes, including the departure of key executives from the AI, legal, and design teams. These comments have raised questions about Apple's direction in the AI era. Cook emphasised the importance of AI and emphasized Apple's focus on privacy. He also mentioned the company is monitoring tariff developments after previously incurring billions in costs. Despite this, Apple shares have risen by 0.69% at $254.56.