Snapchat’s ‘Reals’ joke mocks Instagram’s many ripoffs
By Jay Peters
Published on April 1, 2026.
Snap is using April Fools' Day to announce that it is changing the name of its Spotlight feed, the app's Instagram Reels-like feed of shortform vertical videos, to "Reals" in a video featuring co-founder and CEO Evan Spiegel. The company also used the occasion to remind users of its ephemeral Stories format, which, like Instagram's, has been copied. However, it is believed that this announcement is a hoax. The news was accompanied by several puns in Spiegel's video, which also included references to TikTok's vertical video feed.
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