Everyone Expected Apple to Raise Prices on Its New Macs. What It Did Instead Was Much Smarter
By Jason Aten
Published on March 4, 2026.
Apple's new MacBook Air and MacBook Pro were expected to increase prices due to the growing demand for memory and storage by AI chips. However, the only surprise was that memory upgrade costs remained unchanged. Storage upgrade prices on the MacBook Pro actually decreased in some cases. This shift is significant as chip makers have increased supply of memory and tariffs are affecting supply chains. Apple has always charged a premium for upgrading memory or storage, charging customers $200 to go from 16GB to 24GB of memory.
Related Articles
Banijay Signals Desire To Slash Sales Arm Following All3Media Mega Merger
Banijay and All3Media aim to reduce duplication in distribution and sales, aiming for €50m in synergies within 12 months, while maintaining creative label flexibility.
German services sector growth hits four-month high in February, PMI shows
German services sector growth hit a four-month high in February, driven by increased demand and increased export activity, despite job losses and inflation concerns.
UCLA economists: California's economy growing faster than the nation
The UCLA Anderson Forecast reveals that California's economy is growing faster than the US, but employment declines, despite high-profile investments.