Banijay Signals Desire To Slash Sales Arm Following All3Media Mega Merger
By Jesse Whittock
Published on March 4, 2026.
The merged Banijay and All3Media business is set to focus on eliminating duplication in distribution and sales as part of cost-saving plans attached to the deal. Banijaya Group CEO François Riahi plans to find €50M ($59M) in synergies within a year of the closing of the deal, including an increase in coordination across retail and sales, and a more integrated approach to procurement. The combined company will have a massive program catalog of more than 260,000 hours, largely from Banijays. The merged company will also have a 50-50 equity split, with RedBird paying Banijaay €625M to reach shareholding parity.
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