Prime Video's top international executives, Kelly Day, Nicole Clemens, and Gaurav Gandhi, highlighted India's central role in the streamer's global growth strategy at Prime Video Presents 2026 in Mumbai. Day described India as "one of the most important markets for us anywhere around the world," citing the scale of the member base, depth of audience engagement, and the role of Indian originals as a core acquisition driver for the Prime program globally. Clemens also highlighted the international acceptance of Indian content as central to the platform’s strategy, noting that 25% of the viewership for Indian Prime Video titles comes from outside India and over 60% of Indian original series have gone to multiple seasons. The event also featured a large slate of originals and a new theatrical lineup.