Former Nintendo of America President, Reggie Fils-Aimé, has explained why Nintendo rarely discounts its first-party Switch 2 titles due to their highly-crafted games. He compared the company's approach to high-quality artisan products sold in Kyoto, Japan. While some players argue for discounts, he believes they are justified. Fils'-Amé also acknowledged that game prices need to adapt to modern economic times and suggested that not all games need to launch at a set price, and that a title's cost should be adjusted based on its value.