It Is No Easy Task to Combine Paramount+ and HBO Max
By Tony Maglio
Published on March 10, 2026.
David Ellison, the billionaire who acquired Warner Bros. Discovery, plans to merge Paramount+ and HBO Max when the acquisition is complete. However, Dan Rayburn, a streaming media expert, believes this integration is too new and extensive. The merger will create a significant $79 billion in debt and potentially result in significant redundancies in the company. The two companies are not allowed to begin any new collaborative work until the deal is complete, and the merger is final six months away. Rayburn believes that the integration of these services is more complex than simply picking a tech stack, buying more cloud storage, importing the other's content, and changing the interface to reflect the combination.
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