President Donald Trump has addressed rumors of a revival of The Apprentice, and suggested that his eldest son, Donald Trump Jr., could take on a leading role in the show. Despite acknowledging the rumors, Trump did not confirm any plans. He said that Don Jr. "would be probably good" and has "a little charisma." The comments come amid renewed interest in the franchise, which Amazon has acquired MGM in 2022 for access to the show's content. However, an Amazon spokesperson stated that the show is not currently in active development. If the project proceeds, it would likely stream on Prime Video.