The iPhone Ultra, a foldable smartphone, has not yet sold many units, but raised public awareness and established Apple as a major player in the category. However, the product may not be successful due to hardware compromises, a price tag, and a form factor that will be alien to Apple fans. Despite this, Apple appears to be planning a cheaper and more accessible follow-up, the company has cancelled its Vision Pro project. The article suggests that the iPhone Ultra could sell far fewer units than any other late-2026 iPhone and still dominate its niche. The author acknowledges that the company's primary goal is to make a splash with the money, not to make everyone excited about its offerings. Future versions of the iPhone can add a third lens or MagSafe, and the price of the phone might even drop.