Hyundai unveils new Ford Bronco-like Boulder SUV Concept [Images]
By Peter Johnson
Published on April 1, 2026.
Hyundai has unveiled the Boulder SUV Concept, a preview of its first body-on-frame vehicle set to launch in the US. The concept was led by Hyundai Design North America with a focus on catering to off-road enthusiasts and attracting new buyers. The vehicle, unveiled at the New York Auto Show, features oversized 37″ tires and a rear window that can accommodate extra-long objects like a canoe or a canoe. The design is designed to be developed for America and built in America using Hyundai US steel. While the concept remains a design study, it is expected to be used for Hyundai's forthcoming midsize pickup truck due out in 2030.
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