Editorial: It’s called ‘astroturfing.’ It’s political trickery
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Published on April 21, 2026.
The Orlando Sentinel's Executive Board has called for the use of 'astroturfing', a form of political trickery that manipulates social media to create an illusion of organic grassroots enthusiasm. The article discusses a 45-page federal court exhibit showing Florida gubernatorial candidate James Fishback's texts directing his 24-year-old campaign treasurer to purchase 350 likes for a post on X. These texts were produced under court order by a federal judge in Manhattan as part of an ongoing lawsuit with his former employer. The author points out that social media engagement, which is easy to manufacture and leaves almost no trace, is being run at every level of American politics, from school board races to presidential campaigns. While the FTC has moved to ban the purchase of fake social media engagements for commercial purposes, there is no equivalent protection in federal election law. The editorial board urges Congress to require campaigns to disclose paid social media amplification to reflect the seriousness of electoral fraud and regulatory pressure to detect artificial artificial amplification rather than profiting from it.
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