Amazon launches ‘Prime Video Ultra’ with new features, higher price
By Ryan Christoffel
Published on April 10, 2026.
Amazon has launched a new ad-free subscription plan for Prime Video, Prime Video Ultra, replacing the previous plan for US subscribers. The new plan comes with new features such as 4K/UHD streaming and up to five simultaneous simultaneous broadcasts. The main appeal of the new plan is the removal of ads.
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