Drake's 'Iceman' Promo Stunt Has Fans Hammering Through Ice
By Karen Bliss
Published on April 21, 2026.
Drake's latest promo stunt for his upcoming studio album, Iceman, has involved a gigantic ice block in a downtown Toronto parking lot that will reveal the release date "inside." The ice block, made up of hundreds of smaller blocks, is estimated to be 15 feet high, 20 feet long, and 15 feet wide. Fans were able to climb onto the ice block with sledgehammers and blowtorch it with hairspray. Signs around the lot warned people of dangers and potential dangers of touching the structure. The ice sculpture is located at the intersection of Dundas and Bond streets, just a short walk from Ryerson University and the tourist hub of Sankofa Square, and opposite the landmark Eaton Center mall.
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