The Texas Stock Exchange (ISP), the only national securities exchange built and headquartered in Texas, is launching its first television ad campaign. The campaign will run on CNBC and Fox Business throughout March, with digital display ads also running in Victory Park. The move comes after a year and a half of hype for the upstart bourse, which is set to launch in mid-2024 and received approval from the U.S. Securities and Exchange Commission in September. The ad depicts Wall Street's bronze Charging Bull statue and a longhorn, used in much of TXSE’s branding, challenging the New York Stock Exchange and Nasdaq exchange duopoly.