Retailers battling over lucrative rural market
By Michaela Springer
Published on March 30, 2026.
Macy's new AI-powered sales assistant, Ask Macy's, is powered by Google's Gemini and is part of the estimated 40% of American retailers launching AI-based shopping assistants. The company's pilot ad program exceeded over $100 million in revenue in just six weeks. A survey of 750 CFOs suggests that AI will replace routine administrative work while skilled trades are likely to remain secure. The cost of a PlayStation 5 is set to increase as memory chip prices rise due to the demand for artificial intelligence.
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