Amazon is developing a new AI smartphone, codenamed "Transformer," which is being developed within its devices and services unit. The phone is seen as a potential mobile personalization device that could sync with Alexa and serve as a hub for Amazon customers throughout the day. The project is part of Amazon's efforts to bring to market a voice-driven computing assistant, like the voice-controlled computer in Star Trek. The new phone's personalization features would make buying from Amazon.com, watching Prime Video, listening to Prime Music or ordering food from partners like Grubhub easier. However, the timeline for the project is uncertain and it could be scrapped due to shifts in strategy or financial concerns.