Kanye West, known for his controversial and antisemitic behavior, returned with a successful comeback concert in L.A.’s SoFi Stadium on April 1 and 3, 2026, earning him roughly $33 million. However, there was widespread backlash over the decision to host the Wireless Festival in London, which was announced as its headliner. Three major sponsors, including Pepsi, Diageo, and PayPal, have withdrawn from the festival amid backlash. The backlash has led to calls for Kanye to be banned from entering the country later this year from the country. The UK's Prime Minister, Keir Starmer, described the decision as "deeply concerning".