New Disney CEO Josh D'Amaro Addresses Theme Park Prices
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By Dade Hayes
Published on March 18, 2026.
Josh D'Amaro, the new CEO of Disney, addressed the topic of theme park pricing during the company's annual shareholder meeting. He explained that the company aims to balance revenue growth with maintaining positive guest satisfaction. The company has faced criticism for raising park prices in recent years, particularly as consumers have been hit with rising prices for groceries, gas, and other essentials. D'Armando also highlighted a new park project in Abu Dhabi and a $60 billion investment in its parks, resorts, and cruise ships operations. In the fiscal fourth quarter, U.S. park attendance dipped 1% from the previous year, while revenue increased by 6%.
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