Newly launched Pot Mama's, a new "boutique dispensary" in Mendota Heights, Minnesota, aims to demystify the use of cannabis, making it more accessible to first-time users. The pink and green color scheme and calming artwork are part of the effort to make the products more accessible. Co-owner Erin Pash, a licensed therapist and former CEO of Ellie Mental Health, is hoping the store will help destigmatize cannabis use for all, regardless of whether it is legal or not. The dispensary currently has two locations and plans to expand its hours as they increase. The supply side has been struggling to meet demand due to the same day as adult-use dispensaries.