The 1992 Pepsi Corporation scandal, known as "Number Fever" in the Philippines, led to chaos and death over the number 349 in which 800,000 bottle caps were printed with the wrong number. The contest was a lucrative marketing campaign and nearly half of the country participated, with participants matching a three-digit number on the inside of their bottle caps with the winning number announced on TV each day. A computer glitch led to the error, leading to a surge in public outrage and violent protests, with five people losing their lives. The scandal left Pepsi facing a potential liability of $32 billion, which could have destroyed the company. The incident led to 22,000 individuals filing lawsuits against the company, including thousands of criminal complaints for fraud and deception, and the company was fined 150,000 pesos by the Department of Trade and Industry for violating its promotional conditions. Despite the controversy, the incident left a lasting cultural mark in the Philippine market.