BigXthaPlug, a Texas rapper known for his melodic performances, booming voice and rhythm, rose to fame in the early 2020s after releasing tracks that highlighted his melodarious performances and genre-blending material. Born to an impoverished Dallas couple, BigXthaplug was born to a rough upbringing and his parents were both homeless criminals. He was locked up on charges of aggravated robbery while serving time in prison and began writing raps as an outlet for creative freedom. His tracks "Texas" and "Mmhmm" both went viral on social media platforms such as Instagram and TikTok in early 2023. After becoming a fully independent artist and launching 600 Entertainment in 2023, he signed a global publishing deal with Sony Music and founded his own label, 600 Entertainment. He also uses his platform to foster new generation of talent by signing rising stars like Yung Hood, Murdagang PB and Ro$ama. Despite losing his scheduled appearances on the WHAM World Tour due to a foot injury, he has promised to make future appearances on future appearances.