The trend of clothing with the name of far-reaching destinations is on the rise, with items such as "I love New York" shirts and "Iglantic" T-shirts being sold at Walmart for less than $10 each. The global souvenir market is expected to increase by over 40% from current levels to nearly $20 billion by 2033, according to Straits Research. Younger generations of people are more likely to buy souvenirs to remind them of their travels.