AVA Flower Co. in Lenox Hill, New York, has been the inspiration behind the name and message of the shop. The partners believe other cannabis shops in the city were lacking a boutique style and aim for a friendly atmosphere. They aim for their budtenders, employees who work at cannabis shops, to develop personal relationships with customers and create an inviting environment. The shop aims for customers to always feel safe and not feel intimidated. They also believe that the consumption of cannabis is becoming more mainstream due to its decreasing association with stonage.