I Had Breakfast With Richard Branson. Here’s His Best Customer Service Advice
By Micah Solomon
Published on March 29, 2026.
The author's conversation with Sir Richard Branson, who believes that unclassifiable service is the best for customers, and that luxury doesn't necessarily mean formality. The author found Branson's approach to customer service and hospitality refreshingly refreshing. He also mentioned that customers want service that is personable, tailored, and more than anything else.
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