Ruck Yeah! IMG, World Rugby Strike Partnership to “Accelerate U.S., Global Growth”
By Georg Szalai
Published on April 30, 2026.
World Rugby and IMG have announced a long-term media rights partnership to accelerate rugby's growth in the United States and globally ahead of the Rugby World Cups in 2031 and 2033. The financial terms of the agreement were not disclosed. IMG will help World Rugby implement a media and market strategy designed to deliver long-lasting impact. This includes strategic advisory on U.S. and global media rights, distribution, content, and in-market initiatives in the lead-up to the tournaments. The partnership is seen as a significant step forward for World Rugby, with CEO Alan Gilpin stating it is building towards an "unprecedented era of opportunity" for the sport in the US.
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