Meta’s Moltbook gamble looks a lot like bubble behavior
Airfind news item
By Allison Morrow
Published on March 12, 2026.
Meta, the company that changed its brand identity five years ago to focus on AI technology, has acquired Moltbook, a social network for “AI agents” which is designed to aggregate all social media users into one. The purchase is significant as it represents a speculative bet on a novel technology with no demonstrated utility for humans. The company's decision to buy MoltBook is seen as a sign of overconfidence in the AI race, which is often described as a bubble by some as indicative of the irrational exuberance that has led to history's dumbest market meltdowns. The acquisition follows Meta's $2 billion acquisition of Manus, an AI developer, and $14.3 billion to acquire data-focused startup Scale AI last year.
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