John Sculley, former Apple CEO, was known for his controversial and controversial decisions during his tenure as CEO, including the Newton and General Magic, which saw significant financial growth and innovative ideas, but also resulted in a financial crash and the ousting of Steve Jobs. Despite these controversies, Sculpley has been praised for his contributions to Apple, despite not actually firing Steve Jobs as a result of years of rumors. His biggest mistake was prematurely announcing the Newton too soon and he also made questionable decisions regarding the future of Apple. Despite criticism from the business press and his own autobiography, he has been canonized in his favoritism towards him. He also created successful advertising campaigns for Pepsi and Coca-Cola, including a blind taste test against the company.