The White House's use of meme videos to promote Iran war footage and cartoons has been met with criticism from veterans who believe the strategy is distasteful. Retired Army colonel Joe Buccino, who served multiple tours in Iraq and Afghanistan, said the White House treated the conflict like a joke. The White House’s strategy has won millions of online views, but veterans’ groups argue that it undermines the cost of open-ended conflict. The videos have also sparked fierce backlash as they clash with real-world grief. Some supporters argue that the strategy has worked to attract younger Americans and help with the vote for President Trump's 2024 campaign. However, polls have found that more Americans oppose the strikes, with more expressing support in line with veteran households.