Sheryl Sandberg, former Meta CEO and Lean In author, has stated that the term "tradwives" could be detrimental to women, even if by accident. The term is shorthand for traditional wives who live a homemaking lifestyle focused on motherhood and domestic activities. Sandberg has long advocated for women to have more opportunities in the workplace. She believes that the focus on these issues is to be consistent with women's choices and not to repeat the old, outdated and sexist notions of roles. She also highlighted the need for greater transparency about child marriage, which she believes is critical to human rights.