Bad Bunny's Super Bowl LX Halftime Show Reportedly Amasses Over 4 Billion Views
By Sophie Caraan
Published on March 4, 2026.
The JAY-Z-led entertainment company has reported that the Super Bowl LX halftime show, which included a total of 128.2 million viewers, has been hailed as the fourth most-watched in history. The figure includes the US broadcast, international streams, YouTube, and other digital properties. The total number of viewers also includes total social media consumption.
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