Apple has announced a new cheap phone and is expected to also announce a new cheaper iPad and its cheapest MacBook ever. This article discusses the importance of cheapness in tech industry, highlighting that it's okay to buy cheaper products. The Macalope suggests that while some people can afford the less expensive products, having the best has become a matter of status and self-worth. The original iPhone price was inflated due to Apple reducing it by $200 two months later and refunding $100 to those who bought one early. However, it is estimated that the higher-priced Pro line sells better than the base line and the e-line. Despite this, Apple's products are generally well priced for premium products, but we've become accustomed to paying more for iPhones over the years.