Michael Jackson's biopic, starring his nephew, received over 116 million views in its first 24 hours, more traffic than any other film. The trailer sparked debate about how the film could distill the story of one of the world's most complex and consequential artists. Despite his death in 1999, Michael remains a significant cultural phenomenon over 15 years after his death. He pioneered the modern artist-as-enterprise model and sold over 400 million records, making him one of history's most successful solo artists. His estate is estimated to have generated as much as $3.5 billion since 2009. Michael's legacy also includes a successful musical career, a successful investment in ATV Music Publishing, which later merged into Sony/ATV.