Wildlife photographer Will Burrard-Lucas, founder of Camtraptions, a company specializing in equipment for camera trap photography, has shared his personal experiences in Kenya's Shompole Conservancy, where the local Maasai community and wildlife share the land with wildlife. He believes that a photo taken in an unfamiliar setting can set it apart from other photographs. He also shared his own personal experiences, including building a new waterhole near where animals could drink away from people and livestock, and creating a hide from which visitors could observe the animals as they came to drink.