Apple's CEO, Tim Cook, is stepping down from his position as CEO starting on September 1, with John Ternus taking over. According to a report from Bloomberg's Mark Gurman, TERNus will take a decisive approach to product development, rather than leaving decisions up to a larger group of executives. This shift could signal the end of an era where major product decisions were made collectively by a small group of top executives. The report also suggests that Ternuss will "reinvent" Apple's product lineup and keep a "sharper focus" on products. However, it also suggests he may be more cautious about new hardware ventures, particularly in light of the declining popularity of Apple's MacBook Neo and the cancellation of the Apple Car project.