YouTube's likeness detection feature will allow celebrities to find and request removal of AI deepfakes on the platform. The system scans for AI deepfake content and identifies public figures enrolled in the program. This is not guaranteed due to protected use cases like parody or satire. The feature will cover celebrities regardless of whether they have a YouTube account. The company has compared likeness detection to its system for finding copyrighted material and removing it. Some believe this could be a way for the entertainment industry to engage with fans and potentially allow for more fan-made AI content.