California officials have announced plans for a $19m public relations campaign, "California Brand Campaign," which aims to enhance California's image and stimulate job growth. The campaign will focus on big-money decision-makers and promote California's "economic dominance" while debunking myths about the state's economic dominance and its value proposition. However, Republicans have criticized the effort as putting "pennish" on the wrong side of the story, while supporters argue it's a needed reset for California facing high-profile issues like homelessness, crime, and high-speed rail projects. The winner of the job will be announced by April 6.