Ford is offering employee pricing and free EV chargers in an effort to boost US sales, following a 14% drop in April from the previous year. The automaker sold a total of 178,667 vehicles in the US last month, a significant drop from over 208,000 in April 2025. The company's electrified vehicles, including hybrids and all-electric models, were particularly affected by this drop. Ford is also offering purchase incentives of up to $9,000 on 2025 Lightning models and up to €6,000 for 2025 Mustang Mach-Es. The Power Promise program offers free Level 2 home charger, 24/7 live support, and proactive roadside assistance.