Walmart has announced a new strategy to drive sales, focusing on local products in an effort to attract more shoppers and boost sales. The move is seen as a tactical shift against Amazon, which has seen its growth fueled by discretionary categories. The strategy aims to capture the discretionary dollars that might otherwise be spent at Amazon. This strategy is also a way for Walmart to position itself as a treasure-hunting destination. A recent study from Morgan Stanley found that 77% of shoppers value convenience as a key factor in their purchasing decisions, and that consumers are willing to pay up to 5% more for convenience.