The image of fishing as a solitary male angler is beginning to fade as more women take up the sport, according to fishing associations and industry experts. Barbara Kijewski, a fishing expert on Instagram, shares her adventures and tips with a large community on social media. She now reaches hundreds of thousands of followers. The shift in the sport is also evident in the United States, where women now account for 37% of all anglers. Platforms like Instagram are helping women connect, share experiences and encourage each other. Kijew believes that the increasing interest among women reflects what fishing is about, less about the catch and more about spending time by the water. Marina Gibson, a fly fishing instructor with a global following of 160,000 fly fishing enthusiasts, also challenges stereotypes.