New Campaign ‘Little Audrey’ Makes Case for More Physical Activity, Not Scrolling
Published on April 13, 2026.
The'scrolling girl' campaign from Team Kids and Dairy Farmers aims to highlight the consequences of replacing a childhood with screens. The campaign will take place in Melbourne, Victoria, Australia on April 24, 2022. The iconic "Skipping Girl" neon sign has been replaced with a scrolling girl sign to illustrate the impact of excessive screen-time on physical activity.
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New Campaign ‘Little Audrey’ Makes Case for More Physical Activity, Not Scrolling
A new campaign by Team Kids and Dairy Farmers highlights the detrimental effects of excessive screen-time on physical activity, highlighting the need for more physical activity.