Italy's Serie A soccer league, known for its struggles in selling its international media rights business, has enlisted private equity investors for a minority stake in the business. The division generates around 250 million euros ($292.6 million) per year, a lower sales than those of England's Premier League and Spain's LaLiga. If successful, the Serie A could sell an up to 49% stake as part of a multi-year agreement. The move would mirror private equity investments in other European leagues such as Spain and France where investors have taken minority stakes in media rights businesses in exchange for upfront capital and long-term revenue sharing.