OpenAI has started testing ads in ChatGPT, allowing businesses interested in advertising with them to subscribe through the OpenAI 'Advertise with ChatGpt' website. The platform is not self-serving and does not have a login interface. Companies are prompted by specific words prompted by the user for the business to be advertised. The company has not yet released a statement on who can advertise with them. Some of the first known companies are Adobe, Target, or Albertson, as well as WPP media. The expansion of the advertising model in ChatPPT will be open for companies to subscribe as long as they comply with the guidelines and pay the threshold. However, the first study of the trial has been conducted by Adthena.