Starbucks makes it into Josh Brown's Best Stocks list as turnaround gains steam
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By Joshua Brown
Published on March 12, 2026.
Starbucks Corp. (SBUX) has made it into Josh Brown's list of the Best Stocks in the Market, brought to you by Josh Brown and Sean Russo of Ritholtz Wealth Management. The article suggests that Starbucks is the epitome of reliability, with the company seen as an "affordable luxury" that consumers value despite economic downturns. However, the company's five-year performance is down 20%, with total returns annualizing 3% and annualized 1% a year over the past five years. Despite this, SBUX's second largest market, China, has been hit hard by competition and aggressive pricing increases. The company's new CEO, Brian Niccol, aims to restore the premium coffeehouse experience and expand margins on a full-year basis, with administrative expenses expected below FY23. Looking forward to 2021, the firm expects global comp sales growth of 3% to better U.S. and a strong performance of 3%. The article also discusses the potential for a growth spurt in the coffee industry.
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