Apple CEO Tim Cook announced a "big week" of Apple product announcements, but it is unlikely to last a full week. The company's last prediction was in late October 2024, when Greg Joswiak tweeted about an "exciting week of announcements". However, this week's announcements are expected to be largely non-interestful. The iPhone 17e is likely to correct its lack of MagSafe and its non-budget price tag, while new iPads will be straightforward chip refreshes. The expected budget MacBook is set to be the centerpiece of the week's unveilings, with its potential value uncertain. However, Apple's willingness to cater to budget buyers is crucial, as there are plenty of cheaper options available.