Texas men’s and women’s teams reach Sweet 16, boosting Austin businesses
Published on March 23, 2026.
Texas' successful March Madness tournament has resulted in a surge in customers for Austin businesses as both the men's and women's teams advance to the Sweet 16. The games have brought more people to the door, particularly as the women's team is playing nearby at Moody Center. At Scholz Garten, assistant manager Creighton McFarlin, said the crowds have helped offset what is typically a slower period during spring break. The increase in business has been significant for workers and the broader area, particularly for the workers and community. The Longhorns will continue their momentum with the men’s team playing again on Thursday and the women”s team is set to play Saturday in Forth Worth.
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