The beauty industry is dealing with the influx of AI-generated content, which has created unrealistic expectations for clients and artists. This has led to makeup artists, hair stylists and others in client-facing roles to become the industry's reality checkers. Celebrities like Angelina Murphy and Mehry Schmitt have expressed frustration over the constant barrage of AI imagery. The founder of Northeast-based Gloss Beauty + Bridal, Schmitt, says that among their 40 to 50 brides per year, at least half of their inspiration is AI-produced. However, artists and stylists still have a job to dissect the look with clients rather than shaming them for having an untrained eye.