From AI to iPhone Innovation: The Challenges Facing Apple's New CEO
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By Abrar Al
Published on April 21, 2026.
Apple's incoming CEO, John Ternus, is expected to take over from Tim Cook later this year and will be taking over from the role. Ternuss, who currently serves as Apple's senior vice president of hardware engineering, will be replaced by Cook, who will transition to become executive chairman of Apple's board of directors. His experience within Apple should position him well to navigate the challenges facing the tech giant. The biggest challenge for Apple is navigating its AI efforts, which can be addressed by the company as it navigates a landscape increasingly influenced by AI and fraught with tariff uncertainty. The company also faces regulatory pressure from the US Justice Department and European Union over its "walled garden" business model.
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