Hyundai faces challenge replacing lost Middle East sales, CEO says
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Published on April 20, 2026.
Hyundai's CEO, Jose Munoz, has warned that the Middle East conflict is impacting the company's sales in the region, which is the highest-margin market for the South Korean automaker. The company is transferring vehicles produced for the region to other markets due to differing specifications and regulatory requirements. However, capacity constraints prevent this from being able to be achieved quickly due to the conflict. Munoz also revealed that the company is investing heavily in manufacturing and supply chains in Europe and the United States to support long-term growth.
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