Macy's new AI chatbot, launched by the company, has driven a 400% increase in sales for the retailer. The chatbot was tested with about half of the website's visitors and resulted in a 4.75% increase from non-interviewers. The results suggest a structural change in how customers shop and could be a key driver for future dividend growth for Macy's. Despite slowing growth, Macy's has raised its quarterly dividend to $0.192 per share in 2026 from $00.15 per share. The company is projected to report free cash flow of more than $700 million in fiscal 2027, with a payout ratio of less than 30%. The company also offers an attractive forward yield of 4.3%.