Martha Stewart Is a Master of the One-Liners in Cheeky New Campaign: 'It's Giving Mother' (Exclusive)
By Hedy Phillips
Published on March 17, 2026.
Martha Stewart, the 84-year-old lifestyle mogul, has starred in a cheeky new campaign for denim brand Mother in support of the Tastes Great collection. The campaign, which includes Stewart sharing one-liners about herself and her love for chocolate chip cookies, includes "Lessons from Mother" and "No filter necessary" for Stewart's portrayal of herself. The shoot was lensed by Douglas Friedman and featured Stewart wearing pieces from the All Day Every Day line throughout. Lela Becker, president and co-founder of Mother, described Stewart as "the ultimate MOTHER muse" and said the brand wanted to celebrate her in an unexpected way. Stewart also recently opened her second restaurant, The Bedford by Martha Stewart, at Foxwoods Casino, in Connecticut.
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